| Discipline |
|---|
| Web Design & Development |
| My Role |
|---|
| Art Direction, Photo Direction, Design, Coding Support |
Invent Harmony:
Classic Meets Modern
I.F. PARTNERS, a global patent attorney firm based in Tokyo with nearly 40 years of history. They approached us to revitalise their long-unmaintained website and optimise it for mobile users as they sought new opportunities through the website.
As potential clients, particularly inventors, appreciate innovative ideas, the new website needed to be captivating and stand apart from competitors. The challenge was to create an innovative experience while staying true to the firm’s intelligence, tradition, and appreciation for creativity. To achieve this, I combined classical design elements, symbolising heritage and trust, with modern technologies such as motion graphics and CSS/SVG animations, which highlighted their forward-looking spirit.
Together with a thoughtfully designed user journey and enhanced UX, the redesign not only strengthened client engagement and increased online inquiries but also boosted employee motivation, contributing to a lasting impact for the firm.
See the Pen About Us by Keiko (@Keikodepen) on CodePen.
For the text animation across the pages, I prototyped each animation using HTML, CSS, and JavaScript on CodePen. I then provided the source code to the development team, enabling them to implement the animations into the website.
